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Media Programs
A career in Mass Communications can take a person throughout every sector of the market. Communications companies need writers, speakers, actors, designers, technicians and others to bring their message to the world. People working in this field need to get comfortable working with advancing technologies and figuring out how to persuade people.Significance: The most important aspect of any communication is the content of the message being transmitted. The people that shape this message could be a team of writers, content managers, designers, artists and others. If the message is not compelling, no one pays attention to it. After that part is taken care of, the other aspect is how to bring that information to a willing market. In most cases, this involves interfacing with some sort of technology or group of technologies. A radio host may be the most noticeable aspect of a show, but that person needs an entire team of technicians, advertising team personnel and support staff to keep his message going.
Features: Mass Communications merely describes the form and not the content of media. The content being transmitted could be fictional, like a situation comedy television show, or based on incoming fresh facts, such as a financial news show reporting on developments in the stock market. Some common skills are needed across media types--camera operators can be competent at filming news footage and entertainment programs--but each different use of Mass Communications does require unique sets of specialized skills.
Benefits: Individuals looking at a career in Mass Communications benefit most from specializing quickly. Communications programs at institutes may be good at transmitting basic principles about interacting with mass audiences, but in terms of practical career skills, specialization brings associated benefits. Few people elect to become specialists because it is so risky; for example, someone who works very hard at becoming an actor could either find that they are struggling to find even the most basic work; or, if they focus sufficiently on their craft and in finding work, they may find that they are in hot demand
BMC - B. A. in Mass Communication (3 years)
FIRST YEAR- Human Communication
- Development of Media
- Introduction to Print Journalism
- Introduction to Broadcast Journalism
- Language : English
- Language : Hindi
- Print Media
- Layout & Design
- Basic Writing Skills
- Computer Applications
- Production Portfolio
- Executive Communication
- General Knowledge & Current Affairs
- Social Science I & II
- Mass Communication
- TV News: Skills, tools & techniques
- Radio Journalism
- News Writing
- News Programming
- Creative writing
- News Scripting
- Still Photography
- Camera & lighting
- Production Portfolio
- Executive Communication
- General Knowledge & Current Affairs
- French
- News Reporting
- News Editing
- Anchoring
- Web Journalism
- Media Issues
- Media Management
- Media Laws & Ethics
- Advertising & Public Relation
- Personality development
- Production Portfolio
- Executive Communication
- General Knowledge & Current Affairs
MMC - M. A. in Mass Communication (2 years)
FIRST YEAR- Communication Concept & Process
- Mass Communication Basics
- Human Communication
- Introduction to Journalism
- Print Media
- Newspaper layout & design
- Creative Writing
- News Editing
- Electronic media
- Visual Communication
- Anchoring
- TV Journalism- Skills, Tools & Techniques
- News Scripting
- Advertising & Corporate communication
- News Production
- News Programming
- Radio Journalism
- Radio Production
- News Reporting
- New Media
- Photography Techniques
- Camera and lighting Techniques
- Sound
- Public Relations
- Executive Communication
- General Knowledge & Current Affairs
- Media Writing
- Media Production
- Media Management
- Media Laws
- Media Research
- Executive Communication
- General Knowledge & Current Affairs
Short Term Media Programs
PGD Ad& PR
- Media & Communication
- Basic concepts & Principles of Advertising
- Advertising Codes, ethics & laws
- Marketing Management
- Brand Management
- Strategy & Production
- Creativity & Campaign
- Consumer Behaviour & Research Methods
- Public Relations
- Corporate Communication
- Event management
- Media Planning & Marketing
- Copywriting & TVC Creation
- Media Research
- Brand communication
- Integrated Marketing Communication
- Executive Communication
- General Knowledge & Current Affairs
Anchoring (3 Months)
- Basic elements of Anchoring
- Voice Modulation
- Diction
- Postures n angles
- News Reading : Technology: techniques
- Various types of anchoring: News, Programme etc.
- Anchoring for Bulletins and Chat show
- Anchoring for Entertainment and Morning shows
- Anchoring for talk shows & panel Discussions
- Live management
Video Editing (3 Months)
- Basic editing equipment
- History of Editing
- Difference of Linear and Nonlinear Editing
- Adobe Premier
- Audio in Projects
- Adobe Photoshop
- Adobe After Effects
- FCP
- Practical
Camera Course (3 Months)
Video-graphy- Theory of Photography
- History
- Composition – Framing and visualisation
- Visual Knowledge – Movements, Types of shots
- Equipment & component knowledge tripod , cables etc.
- Type of photography (Fiction, News, Documentaries Ad Films)
- Colour correction (white Balance)
- Practical Knowledge of Equipment
- Fiction Lighting
- News lighting
- 3 Point lighting
- Lighting effects
- Sound Recording in Camcorder
- Ambience sound
- Track sound record
- Knowledge of microphones
Anchoring (6 Months)
TV Anchoring : Basic- History Of TV News Channels
- Overview Of News Bulletin
- Voice Over
- Production Voice Therapy And Modulation
- PTC
- Anchor Read
- Anchor Intro
- Phono
- Breaking News
- Breath control Diction
- Pronunciation
- Group and Organizational Communication
- Personality Development
- News casting
- Anchoring Political Discussion Programmes
- Panel Discussion and Interviews
- Sports Shows
- Fashion Shows
- Live Shows
- Entertainment Programmes
- News Capsule and Talk Shows
Video Editing (6 Months)
- Basic Equipments of Editing
- Linear and Nonlinear Editing
- History of Editing
- Principles of Editing
- Assemble and inserts
- CTL and Time Code
- Real Time and Render Time
- Colour, St, Pal and NTSC
- Project Adobe
- Audio Notes
- Fade in and Fade Out
- Importance of graphics
- Safe Title Area
- Image Size
- Resolution of Graphics
- Adobe Premier
- After Effects
- Transitions
- How to prepare project on FCP
Camera & Lighting (6 Months)
- Components of still camera/ optical and operations
- How to take good Photograph
- Framing Compositions
- Harmony
- Balance
- Difference between still photography and Videography
- 180 degree imaginary line
- Camera Movements
- Static
- Pan
- Tilt
- Dolly
- Crane
- Tracking
- Shooting in Different Light- Day Light/ Night Etc.
- Sound
- Recording sound on VCR
- Sound Tracks
- Sound Mixing
- Principles of Lighting for news programmes
- Studio Lighting
- Set Lighting
- Interview Lighting
- Make up lighting, Costume lighting









